The color red reduces snack food and soft drink intake.
- Genschow O University of Basel, Department of Social and Economic Psychology, Missionsstrasse 62A, 4055 Basel, Switzerland. oliver.genschow@unibas.ch
- Reutner L
- Wänke M
- 2012-01-17
Published in:
- Appetite. - 2012
Adult
Carbonated Beverages
Color
Feeding Behavior
Female
Food
Food Preferences
Humans
Male
Perception
English
Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.
- Language
-
- English
- Open access status
- green
- Identifiers
-
- DOI 10.1016/j.appet.2011.12.023
- PMID 22245725
- Persistent URL
- https://fredi.hepvs.ch/global/documents/129760
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